Hello! My name is Bich Ngoc Doan, but I usually go by Rubi. I'm currently an M.S. student in Digital Humanities @ EPFL. During my studies, I was a semester project student at dlab, a visiting researcher at Social AI Studio, and I'm currently a student researcher at the Swiss AI Initiative. Previously, I earned my B.S. from the School of Computing @ KAIST, where I worked in several HCI and social computing labs.

My research lies at the intersection of Human–Computer Interaction, Natural Language Processing, and Computational Social Science. I'm broadly interested in how people interact in online spaces, and how computational methods—especially large language models—can help analyze, interpret, and support healthier digital communities. I enjoy both building tools for user engagement and large-scale data analysis to uncover social patterns and inform policy and design. Recently, I've also grown eager about making LLMs fairer, more sociable, and safer for people to interact with.

Outside of research and study, I enjoy spending my free time on creative hobbies like drawing, cooking, and crocheting. I find immense joy in making things with my own hands, and I'm always eager to explore new creative outlets and ideas!

Shoot me an email if you want to chat about research, life, or anything 🌟

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